Today’s business environment is so much more competitive compared to the old days. Because of the broader scope and coverage of online media, the proper online marketing strategies for business can easily make or break your company. In this Marketing eBook, you can learn how you can get the results you want from your website.
The foundation of online marketing consists of Paid Media (Ads), Owned Media (your website, email marketing, blogs, social media) and Earned Media (Organic press, articles written about you). When thinking about strategies (Business, Customer and Marketing), the focus is always on shared values (when goals of business overlap with goals of customers). Marketing strategy is to be built with this shared value in mind. Marketing an experience and telling a story.
Online Marketing Strategies for Business
Successfully marketing your business online can result in great success or your efforts could just drown under the waves of the competition. But it’s more than just taking advantage of the various avenues of online marketing. Marketing means properly conveying the following:
- Business strategy (organizational objectives around brand identity)
- Mission statement (summarize what you are trying to do. Brief statement describing the reason the company exists to guide priorities, activities and responsibilities and HOW to get there – What needs to be done in the future)
- Vision Statement (Brief statement describing clear and inspirational long-term desired change resulting from your work. Provides guidance and inspiration as to what your business is focused on achieving in 5 or more years)
- Unique Value proposition (why do you stand out? What makes you unique? Why would someone choose you over your competitor?)
- Customer strategy (think about this from a shared valued perspective, where the goals of your business and the goals of the customer overlap. Think about your target audience and KPIs.)
- Target market (think social values, demographics, psychographics)
- Elevator Pitch (short summary of your brand to help you think more concisely)
The components of online marketing can encompass all of the above, including SEO, like google organic search. It also includes search marketing, such as paid Google AdWords. Social Media is also important by leveraging Facebook, Twitter, LinkedIn, and YouTube. Web development, design and content marketing factors in as well.
Being able to successfully market your business not only attracts clients, but investors as well. Let us discuss several online marketing strategies you will need when you set up a small business.
Get your eBook with online marketing strategies for businesses (over 40 pages)!
Discover ways to address customer pain points, learn easy to implement tips on how to get more of your customers to engage, and build killer relationships that positively impact your business & get the results you want. Learn how to get ahead and download your eBook copy today!
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Contents of eBook
Online Marketing Strategies Overview for Business. . . . . . . . . . .2
Marketing Goals and Strategy. . . . . . . . . .. . . . . . . . . . . . . . . .. . .4
Fail Fast Methodology. . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . 7
SEO and SEM Marketing. . . . . . . . . . . . . . . .. . . . . . . . . . . . . . .11
How Fresh Website Content Boosts Your SEO . . . . . . . . . . . . . 26
Best Ways to Product Fresh Content . . . . . . . . . . . . . . . . . . . . .30
Importance of Website Speed and Performance . . . . . . . . . . . . 33
Content Marketing. . . .. . . .. . . .. . . .. . . .. . . .. . . . . . . . . . . . . . .36
Social Media Marketing. . . .. . . .. . . .. . . .. . . .. . . .. . . . . . . . . . .38
5 Ways to Build Killer Relationships. . . . . . . . . . . . . . . . . . . . . . 39
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45
“Strive not to be a success, but rather to be of value.”
~ Albert Einstein