Our new digital age has really changed the face of marketing and sales with new techniques and strategies such as inbound marketing. Inbound marketing strategies allow marketers to easily convert potential customers to sales in a way that’s smooth and organic for both the marketers and their target audience. Below, you will find a few strategies involved when doing inbound marketing, as well as several benefits.
Inbound Marketing Strategies
Search Engine Optimization
Strangely, search engine optimization or SEO is actually a marketing technique. It’s an important strategy that increases traffic to your website whether you’re actually marketing or not thanks to the proper use of carefully-placed keywords related to your product or service within your website’s content. It’s a smooth and passive method of marketing but requires much effort due to the potential amount of competition depending on the product or service involved. Nevertheless, this strategy is essential for what follows.
On-site content marketing
One of the essential inbound marketing strategies because people are always hungry for information, in other words, content for whatever interests them. Again, this is a subtle way of marketing which pushes a product or service to customers without them knowing it in the guise of information or entertainment. On-site content is content made exclusively for your website. If you’re already selling or sold your product, this strategy will keep your customer base engaged. If the content is high quality, even better. Marketing the content, not the product, in social media could also increase your chances of engagement. Plus, remember to embed SEO techniques in the creation of this content.
Off-site content marketing
Off-site content marketing is basically advertising your website via content you publish elsewhere. That elsewhere could be in social media in the form of Facebook Page articles or in already well-established and related websites. Having some compelling content could entice potential customers to click even an inconspicuous link to your website within the article. One technique done by several websites is to publish half or part of the article with a link to the full article to the official website. This will involve some cost though for the host.
Social Media marketing
Social media is the new dotcom boom but in a good way. Everything can now be found in social media and everyone and everything have been better grouped together. Like-minded individuals can group together, share ideas and even sell each other products. Social media is a whole new level where you can post both on-site and off-site content. Depending on your following, SEO won’t even be much of a problem. If you manage to engage one or several influencers to market your brand, your inbound marketing will flow much smoother.
May sound a little passé but it’s still a method to push content especially for many who don’t bother with or have no time for social media. Theirs is still a significant percentage. Plus, including them in your newsletter email campaign will give them a slight feeling of importance or might simply annoy them. But the former is the true target.
It gives us an opportunity to serve more customers. Especially with more informative and helpful content. If your product, for example is food related, keep bombarding your website with recipes and videos. Try to be subtle, as customers are averse to advertising. Speaking of advertising, people on the web completely ignore or even block advertisements. Ads disguised as helpful content (native), can get past ad blockers and reach and even engage with the target audience.
It can be less expensive. This is because authoring helpful content, especially targeted content, is much less expensive than conventional marketing or advertising. This is especially true when done through on-site marketing in conjunction with social media.
A way to Market and Research
Inbound marketing strategies, such as social media, on-site and off-site content marketing are a good way to market products. It provides the perfect way to perform market research. Especially if the audience is given the chance to react and engage.
Don’t underestimate email marketing with newsletters. They are still a good way to engage customers and prospects, who may not take part in engagement of social media. Email marketing is virtually free. Thus, having a strong return of investment. The only difficult thing about newsletters and email marketing is getting subscribers and emails. But, keep in mind, that is where the other inbound strategies come in.