Plumbing can be a rewarding career choice, and the key to a prosperous business lies in getting and keeping clients. There are several different ways to efficiently promote your business to appeal to and retain customers.
The first and most crucial step in a successful plumbing business is to supply excellent service. Whether you’re just starting out, or you’ve been a plumber for a long time, word of mouth from satisfied customers is the solitary best source of new and repeat business.
Once you’ve created a happy customer by doing a wonderful job for an affordable cost, it is essential to keep your name in front of your customers. Because in this industry, while customers may be pleased with the work you did, it is a sad truth that they may not recall your name later on. Most people only contact you when they are stressed and upset. They may recall that the plumber did a wonderful job, but they might not be able to call to mind which organization they used. Marketing your plumbing company is very important.
There are several ways to supply a gentle reminder for your clients. One easy remedy is the use of plumbing unit stickers. By attaching a sticker with your name and contact information directly to the water heater, sump pump, or other appliance, your customer has a hassle-free reminder who that nice plumber was who fixed their problems the last time they experienced a plumbing disaster.
Refrigerator magnets are an additional way to keep your information readily available to your customers. A simple magnet with your company name and contact info will help create repeat business. Not only will customers have your number handy for their own use, but they can find your information when referring their friends or neighbors.
With more and more people making use of the Internet to discover services, having a website is also important. Your website doesn’t need to be overly flashy or complicated, but your name, contact information and information about the services you offer should be obtainable online.
Whether using basic methods like plumbing unit stickers or a high-tech method like a website, there are many ways to keep your name in your customer’s mind.