A business can only progress if it has the right kind of attention and sales strategies that work. Attention in today’s marketplace means finding the right triggers to make your brand stand out. The internet has now become the largest marketplace in the world with giant e-shops, like Amazon, eBay, and others dominating eCommerce. If your business can get the right attention online, then your sales will definitely increase. We are going to look at a few sales strategies that work and are affordable.
Sales Strategies That Are Affordable and That Work
71% of companies say closing more deals is their top sales priority.
Source: HubSpot 2017
Get Endorsed by Influencers
For small business owners who can’t afford big online adverts, getting a local celebrity or everybody’s town favorite to endorse your business will do you a lot of good. You don’t have to be able to afford the big stars or celebrities, all you need is the face of a local favorite on your website and social media accounts. This is a way for you to create your own “Persona”. Personas are like your ambassadors of your brand.
The local ‘celebrities’ are those that the local newspaper is always covering. Ensure that they have a taste of your products or services and then give an honest review based on that. Your product or services will come in a form of a gift to them. You will have no problem locating them as they are your neighbors. The response given will be a huge asset, as it will help in successfully marketing your contents online.
LinkedIn has become the largest place where employers meet potential employees. It is a professional platform that has a vibrant, useful information resource all while driving traffic to your site and increasing sales. Just don’t use the platform to hard sell anyone. The best way to leverage and conquer this platform, is to create a group so that you can acquire members, invite discussions and collaborate about your products or services.
It will take time and effort but it is very affordable and once you get going, you will reach the desired sales level you want or close to it. The main aim of creating the group is to provide resources and start discussions on topics that can benefit your community. This will give your business the needed exposure to improve sales.
Find Niche Blogs
Getting your business on the cover of a magazine or newspaper is a pretty big achievement. But it can be costly too. There is another way to boost your online sales that don’t involve spending that much. The idea is to find niche blogs and forums related to your products and services. Once you analyze them, you can create business profiles and start publishing articles about your business on those niche blogs. Know the top 5 blogs that are focused on your industry and get them to publish an article about your business. The article should be able to add value to the readers.
You can start by offering the blog owner your product or service for free. They can write a review of your product or service after that. This will boost your sales as their readers trust their judgment. Note, this is different than a product review, which only offers information.
Pick Up the Phone and Make Calls
While picking up the phone and calling on potential prospects doesn’t sound sexy or glamorous, it is certainly one of the tried and true methods that works. This doesn’t have to be completely cold. To be more efficient, reach out to your business contacts, friends of friends, business associates, etc. and let them know about some new concepts you are working on. It is really all about how your products and services can help others. Talk about how you are making a difference, how you are solving a pain point, and how others can help you do this. Spread the word and have the courage to make some phone calls. This can be well worth it.
Advertise on Groupon
Groupon is a great way to leverage your products and services as a way to invite potential customers to experience your brand and what you are offering. While they do recommend some steep discounts, in doing so, it does however get your brand and business in front of a large local or global audience. Advertising with Groupon gives businesses the opportunity to build relationships, move inventory, promote products and services, and can easily generate revenue your business wouldn’t otherwise have.
You do not have to spend big before you can get your products or services to thousands of potential customers online. The above list are some simple sales strategies that work and you can use them to boost your business.