What is search engine marketing, search engine optimization and how it can help your online presence?
To begin, for Silicon Beach SEO or any other locality, it stands for Search Engine Optimization, regardless or the city, state, region or any other location. The basic idea behind SEO is to raise your post and website rankings higher on Google search results. Based on the words entered into the search console, Google scans billions of webpages for matching and relevant content. The higher your content is on search results, the more views and page clicks your site will get. In fact, only 8.5% of people will continue on to the second search page when preforming a Google search. This shows the true importance of getting your website to the top of the list. Successfully using SEO is proven to increase your audience reach and reel in those interested in your topic.
SEO is important because without it, while your content may be exceptional, nobody will be able to find it. It is also important to use SEO in a smart way to make sure what is showing up on Google is relevant and succinct so that it fits in the allotted space. You want viewers to be able to glance at the Google search summary and understand what your content is about and also draw their attention to continue reading.
3 steps to a high SEO ranking:
- Sitemap upload
- Meta data
- SEO rich content
The most prominent way to increase SEO ranking is to input your sitemap on Google through Webmaster Tools. If you were to do one thing and nothing else, this would be it. By uploading your sitemap, Google will “crawl’ all your webpages and content, create search links and save it in its search database. While this will be sufficient for showing up on Google, there are more ways to increase your website’s ranking.
The second step is to input Meta data for every post. You may be thinking, ‘What in the world is meta data’, but don’t worry it is actually very simple. Meta data is what will appear on the Google search page. The two main Meta components that you should be aware of are Meta titles and Meta descriptions. Be aware that there is a character limit for link titles on Google. It is best to keep titles under 60 characters, with the made idea of the post at the beginning. Using keywords within the title will also benefit your site’s ranking. The Meta description is what comes below the title. It should be succinct, share what the post will provide the reader with and also utilize keywords. If you are having trouble figuring out what keywords to use, we recommend looking at Google AdWords Keyword Planner and CoSchedule Headline Analyzer.
Why is Silicon Beach SEO ahead of any other professionals in online marketing and digital marketing? They understand more than other professional that are not as exposed to the latest in-the industry technology updates. The biggest component when Google crawls your website is the content. Using words that are popular and relevant in common searches is one of the best ways to become the number one ranking for multiple searches. However, this does not mean put as mean keywords as you can into one sentence even if it doesn’t belong in the context. In fact, this can be penalized if Google catches it. The best way to combat this is to keep content authentic and analyze what your exact target audience may look up if they needed information that your post would provide. The idea is similar to that of content marketing. While some products or words may be placed in the body of the article on purpose, they still fit the overall theme of the website and provide the readers with useful information.
By making these simple changes while writing and posting articles, your website will continue to rank higher in Google searches. With these tactics, you can multiply your audience reach by 3-4 times more than what it currently is at and grow your brand and business.
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Planning SEO is fantastic, but what about it…. You do not need to place any efforts into that, do you? Organic search engine optimization is just as much work as any other type of online optimization. It truly is just a little different approach of generating a website optimized for search ranking, without having to implement any new technologies or invest many time submitting your web site to diverse main and secondary search engines. And certainly, the distinction here is really incredibly common.
Only search engine optimization purists take into account true search engine optimization as becoming strictly organic – which means you use no fee based services whatever. The majority of people are pleased with just plain search engine optimization, which normally signifies a mixture of organic and fee-based. It can be best for those who just think of search engine optimization as just Search engine marketing; then you do not worry about distinctions which may not be looking closely enough at optimizing your web site.
The definitions of organic SEO differ a bit, based on whom you talk to. Some Search engine optimization professionals feel it can be all about optimizing the content of one’s web site to catch the attention with the crawlers and spiders that index net internet sites. Others consider it really is the amount of good quality hyperlinks you can actually generate on your web site. But in truth, organic Search engine marketing is actually a combination of those and other elements, such as website tagging, which will naturally spot your web site in search engine rankings. How high in those rankings depends on how well you design your website.
But before you go thinking that organic search engine optimization is just the answer you may have been searching for, take a step back. What organic Search engine marketing just isn’t is an effortless way to land in a search engine. Basically, in the event you put a web site online, and invest time getting it ready for the complete to view, you will have likely accomplished some measure of organic search engine optimization without seriously trying.
That is definitely because your web site will quite possibly wind up listed in some search engine somewhere, with no too much time and effort from you. Components that naturally happen on a web site – like the title of the web site, the URL, included web hyperlinks, and even some of the content material – will almost certainly land you inside a search engine unless those components are black -hat Search engine optimization efforts, in which case the engine could permanently exclude you. The question is exactly where in the results will you land? Without attention from you, that might not be as high inside the rankings as you would like.
Organic local, SEO Los Angeles or any other locations maximizes those naturally occurring components, creating upon every element to make a web site that may naturally fall close to the leading in the search engine results pages. One in the most appealing capabilities of organic SEO is the fact that the methods utilized to accomplish high SERPs ranking are of no cost – aside from the time it takes to implement these concepts. The link building agencies serves article writing services that assists to increase the visibility over SERPs.
Now if you still have not understood this process, we highly recommend taking some hands on classes or simply outsourcing your SEO department and focus on your strengths in developing your business.